BizMOOC – BizMOOC – Knowledge Alliance to enable a European-wide exploitation of the potential of MOOCs for the world of business
Programme: Erasmus+ | Key Action 2 | Knowledge Alliances
Reference Number: 562286-EPP- 1-2015- 1-AT- EPPKA2-KA
Grant agreement number: 2015-2929 / 001-001
Project Duration: 36 months, 1/1/2016 – 31/12/2018
Authors: Martin Weller/Sarah Bridgman (Open University), Christian Friedl (FH JOANNEUM), Beth Button (ESIB)
With support/input/feedback by all BizMOOC partners: FH JOANNEUM Graz (AT), Open University (UK), University de Alicante (ES), Burgas Free University (BG), University of Economics Krakow (PL), AVL List GmbH (AT), iversity GmbH (DE), DIDA srl (IT), Košice IT Valley (SK), The National Unions of Students in Europe (BE), EADTU (NL)
This document provides a number of questions and answers relating to how MOOCs address society in general, including learners on MOOCs. It is aimed at three broad categories of users: those new to MOOCs, those who have some experience of studying MOOCs, and those interested in making their own MOOCs. As such, not all questions are relevant to all readers. The questions are grouped under three main categories:
2.1. MOOCs in general
|What are MOOCs?||
MOOC stands for Massive Open Online Courses. There does not exist an unambiguous, straightforward and broadly accepted definition of a MOOC, but a European collaborative has developed the following clear operational definition:“An online course designed for large number of participants that can be accessed by anyone anywhere, as long as they have an internet connection, is open to everyone without entry qualifications and offers a full/complete course experience online for free” (Brouns et al., 2014).
This chapter of the MOOC BOOK describes the basic views of what is a MOOC, discusses the commonalities between many definitions and demonstrates the strong connections to both open and online education.
|What’s the difference with other online courses and open education?||
In relation to the MOOC definition it is essential to understand the differences with other educational provision. For example, MOOCs differ from ‘regular’ online courses in at least three aspects:
However, with different variations in MOOCs (see next question), some of these elements themselves can be altered, so the difference with ‘traditional’ online courses can become blurred.
|What is the right type of MOOC and teaching approach for me?||
In general, distinctions are made between ‘cMOOC’ (‘c’ for connectivity) and ‘xMOOC’ (‘x’ for multiplication), i.e. whether they are designed for an interactive exchange between students and lecturers or primarily for distribution/multiplication of content. The following distinction is overly simplistic (as there are often collaborative elements in xMOOCs, and also cMOOCs can be quite structured), but provides an overview to the learning setting to expect in each type:
Therefore, it depends which setting you prefer when learning.
|Are MOOCs generally free?||
Per definition, MOOCs should be basically free. However, there are monetary costs associated with them and MOOC providers are constantly searching for business models. In this respect, more and more revenue streams are introduced. Examples are: Free participation, but fee-based certification, tutoring, individual coaching, tailoring courses to specific target groups, providing follow-up resources or other services.
The “ business models” chapter of the MOOC BOOK provides you with a (totally-free-of-cost) overview of the monetary costs as well as direct and indirect revenues of MOOCs and their associated services and further readings for related issues.
|Why are MOOCs valuable for society?||
MOOCs in essence have some unique characteristics that make them valuable for society.
However, the early research in MOOCs suggests that they tend to be taken by people who are already well qualified (see question ‘Who is the typical MOOC student?’), with a degree or higher. Thus the democratization argument has been countered by some who suggest that MOOCs may even exacerbate the digital divide.
|Why should society care about MOOCs?||
The following reasons for societies to invest in MOOCs are frequently mentioned:
|What are the benefits for MOOC participants?||
MOOCs have opened up new possibilities and new ways for learners to access education anytime, anywhere, with lower costs, allowing them to earn whilst learning. From the students’ point of view, MOOCs not only provide access to quality educational materials over the Internet but also help them learn flexibly. Moreover, they can compare materials and educational systems through MOOCs. Besides the learning itself, MOOCs provide the opportunity to connect with people who share the same interests or professional profiles. As a result, citizens in general are able to reach out to new groups and generate new ideas, to initiate novel projects or other interpersonal engagements, for a wide variety of purposes.
However, the absence of academic support for learners means that they must be prepared to learn on their own, or with peers. This can often be difficult for inexperienced learners.
|Where do MOOCs students come from?||
Geographically, the MOOC stage is global, so it is very likely that the learning community will be international and provide an intercultural experience. When reducing this characteristic to quantitative aspects, the numbers show a global distribution with a shift towards developing countries in recent years: For example, only 43 % of Coursera participants already derived from North America in 2013 (UNESCO, 2013, pp. 5-6). The remaining 57 % were distributed around the world and derived from Asia (26 %), Europe (17 %), South America (10 %), Australia (2 %) and Africa (2 %). According to the MOOC provider ‘edX’, more than half of their participants were from developing countries in 2014 (The Economist, 2014, p. 21). In 2016, the first non-English MOOC platform XuetangX entered into the Top 3 according to the latest Class Central report (2017).
While MOOCs seem to offer the potential to make high-quality education available for everyone, in reality, access seems mainly limited to a specific category of learners. IPTS (2016) confirmed that also MOOC learners in Europe are individuals from privileged socioeconomic backgrounds.
In addition to the intercultural dimension, MOOCs could provide a good opportunity to build a connection to peers (online and f2f; e.g. by identifying similar interests), so MOOCs can also enrich the social dimension of your learning experience. Some experiments show success of MOOC provision in addressing the people in need for education by re-engineering the generic MOOC model to allow for a broad spectrum of approaches and contexts, accounting for diverse languages, cultures, settings, pedagogies and technologies.
|Who is the typical MOOC student?||
According to Sharples et al. (2013, p. 10), the MOOC approach is designed for those that can cope with the digital and educational challenge, but it is not for those without the necessary digital skills (who would need additional support). Although MOOCs claim that anyone is welcome, the majority of MOOC students hold at least an undergraduate degree (UNESCO, 2013, pp. 4-6; Educause, 2013). They are therefore assumed to be better equipped with adequate internet access as well as the necessary IT, learning and language skills. These numbers are also validated to some extent by the study carried out in the course of the BizMOOC project, where more than 70% of the respondents have at least an undergraduate degree and more than 84% declared that they use the web (incl. MOOCs) often or always to develop their skills and/or to learn something new. The Online Course Report (2016) adds that most learners hold at least one or more degrees and fall mostly in the age range of 25-40. The preferred course language is English, although the share of English MOOCs slightly declines.
Ho and colleagues (2015) analysed 68 MOOCs offered by Harvard and MIT from Fall 2012 to Summer 2014 and identified the following learner characteristics:
|Are employers aware of MOOCs?||
Partially – but the awareness level is increasing.
The study in the course of the BizMOOC project revealed that only half of the interviewed employers were familiar with MOOCs. However, many potential benefits of MOOCs are recognized by the majority: Besides free training, improving knowledge and skills with less investment, boosting employee productivity and profits, improving employee retention rates, supporting team spirit and promoting intercultural competences are emphasized.
Interestingly, employers are stipulating the loss of relevance of diplomas and certificates and that MOOCs could contribute rather to the increase of knowledge more than to the accumulation of certificates. On the other hand, for some employers it would be important that the different types of certificates offered by MOOCs (e.g. badges or similar) are formally recognised. MOOC completion is currently not an overriding criteria when choosing a new employee, at least for the moment.
2.2. Learning on a MOOC
|Why should I study a MOOC?||
A MOOC – a massive open online course – is a really accessible, free, easy way to further your knowledge and understanding of a particular area, gain new skills in a specialism, and learn in a diverse and innovative educational environment alongside other learners.
|Do I need any qualifications to study a MOOC?||
In principle, you don’t need any entry qualifications to undertake a MOOC – they are designed to be open and accessible to all learners, without the requirement of any pre-existing qualifications. However, some MOOC’s may require a level of prior knowledge on the topic, or a level of understanding of the language of instruction.
|Where can I find MOOCs for certain topics?||
MOOCS are provided mostly by higher education institutions or Spin-off companies by these institutions or their staff. Some are also offered directly by large organisations such as the world bank. You can usually find information on the sites of the providers directly about the MOOCs they offer.
On the other hand you can use the MOOC platform as starting point for your search (Coursera, Udacity, edX, Canvas, Kadenze, Novoed etc.).
|How much time does MOOC study take?||
That depends on the individual MOOC – each MOOC will have a specific length of study, depending on the nature of the course. MOOCs will normally last between 3-12 weeks, depending on the course and a trend towards shorter MOOCs is observed. Even MiniMOOCs are in existence. Ideally, the MOOC description provides an estimated workload for the full course completion or an estimated workload per week.
|Do I get a tutor on a MOOC?||
MOOCs are designed to accommodate for a large number of participants, and so typically you don’t have a (personal) tutor in the same way that you would for a traditional course. Due to the fact there isn’t any direct interaction between the instructors and learners, MOOCS are specially designed to support distance learners through the online platform, with carefully planned content and interactivity, and the role of peer and community learning and forums.
|How do I measure the quality of the MOOC on offer?||
Before undertaking a MOOC, you may wish to assess and review the qualityof the MOOC on offer, in order to assure the MOOC is of a high quality, and that it meets your learning needs. There are a number of ways you can identify and assess the quality of a MOOC:
|How is cheating prevented in MOOCs?||
As with every type of online course, it is an issue. There are different approaches and opinions existing in this respect. Some facilitators argue that you cannot monitor or verify taken-home exams and assignments in larger face-to-face course settings too, as you do not have the opportunity to individually verify knowledge levels of all learners, e.g. by validating a written exam by back-checking orally.
Other approaches to safeguard verification in MOOCs are applied by the major, resource-intensive North-American MOOC platforms which ask for live webcams combined with government-issued IDs of learners for taking exams. The platform ‘Coursera’ even offers to track keyboard biometrics of their learners in order to receive a verified certificate (ICEF, 2013). That means, unique keyboard type patterns and typing rhythms are recorded for each learner and compared when taking an exam or elaborating an assignment.
Further readings to this topic are offered by the MOOC BOOK chapters on
|Do I get Credit or certification for undertaking a MOOC? And what options exist?||
Recognition usually refers to learning outcomes – such as knowledge, skills and competence-being visible and valued, against clearly defined and quality assured standards (Yang 2016). Many MOOC providers offer certificates, badges or other forms of recognition on completion of a course. Normally, they require a fee to be paid for such certification – from around € 25 to € 400 depending on the type and length of the course.
|Do universities recognise learning done through MOOCs?||
Not all universities will recognise MOOCs as formal qualifications, but they may be recognised as prior learning – this will depend on the university.
Many European MOOC providers are however beginning to offer formal recognition for MOOCs, through ECTS credit as part of bachelor and masters degrees, or linked to specific degree programmes. For example, FutureLearn has linked programs of MOOCs to particular degree programmes in universities, allowing students to transfer this credit into their study.Delft University offers credits for MOOCs for existing students, allowing them to expand their curriculum. Furthermore, many MOOCs are recognised as part of shorter programmes, for example MOOC platforms offering nanodegrees in partnership such as Udacity or micromaster offered by edX. Therefore, MOOCs are recognized as part of shorter programs.
Moreover, Udacity promises a job based on their nanodegrees (so recognised by employers) and edX partners state that micromasters are recognized in their formal (bachelor and master) degrees.
As we see, collaborations between MOOC providers and universities are increasing. In Europe this process seems to take further time, but the EU-wide ECTS system provides a promising basis. For more information, see the chapter on recognition within the MOOC book.
|Is there any formal accreditation seal for MOOCs?||
Some of the courses that are organised by MOOC providers, or offered by MOOC platforms or partnerships lead to either certificate of completion, a badge or credit course. Some of these are beginning to be formally accredited, but that might not follow any general rules regarding certification of educational courses.
Initially, MOOCs have not aimed at awarding credits at all. The possible confirmation of taking up a MOOC is a certificate of attendance of completion. Even though the courses themselves are free of charge – obtaining any kind of evidence that one has been enrolled or completed such course is often issued upon a fee. Those certificates are designed by the MOOC provider and are usually not formally recognised by any other institution.
2.3. Taking MOOCs further
|What are the next steps after studying MOOCs?||
There are many reasons why learners enrol on MOOCs. Research shows that they address the growing number of individuals seeking access to Higher Education. However, not all MOOC participants will wish to progress onto a university degree programme. Some learners use MOOCs to complement an existing programme of study; some use MOOCs to improve their current job performance or equip themselves with the skills and knowledge for a new job; and some wish to make new connections and form networks.
|How can MOOCs improve my skills?||
Generally, MOOCs are designed around one central topic. This enables learners to choose MOOCs that are specific to their development needs or interests. For example, if you wish to develop interview skills or project management skills.
In addition MOOCs develop skills of learning, particularly without support, and technical skills.
|Can MOOCs help me get a (better) job?||
Potentially. The contrast of rising unemployment and large-scale job vacancies suggests a deficit in the right skills for the job. MOOCs provide flexible, innovative learning approaches, based on the skills required by today’s and tomorrow’s labour force, for improving the quality and relevance of Higher Education. Research shows that learners perceive MOOCs to benefit them in terms of improved job performance, personal improvement, and the development of skills for a potential new job.
|How can I design my own learning pathway through a MOOC?||
Early MOOCs, such as those now defined as cMOOCs or connectivist MOOCs, emphasised connecting learners rather than presenting content. These MOOCs combined open, institutional and homemade technologies in order to create networks, enabling learners to forge their own pathway.
|Can I produce my own MOOC?||
Yes. There are several MOOCs available that guide you in understanding how to build a MOOC, such as the AtLETyc MOOC Camp or MOOCs tailored for production for specific platforms, such as edX’s Overview of Creating an edX course.
|How can I create my own personalised curriculum consisting of MOOCs from different platforms?||
Yes. MOOCs run for a specific length of time, e.g. 3 weeks or 6 weeks. This enables learners to enrol on MOOCs at a time that suits them. Learners can enrol on MOOCs on any platform, however, any information/data pertaining to a particular MOOC will reside within the platform on which it is hosted, and can not be aggregated across different platforms.
|Is there a MOOC Student Union?||
At the time of writing, there is no Student Union specifically aimed at supporting MOOC learners.
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